Apple AR eyewear 'approaching liftoff' says new report

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Apple AR eyewear 'approaching liftoff' says new study

(Epitome credit: Martin Hajek/iDropnews)

Apple tree has yet to enter either the VR headset or smart glasses market, but analysts at Morgan Stanley believe that the company is "budgeted liftoff," noting a similarity in patenting between now and the menses ahead of the original Apple tree Watch's launch in 2015.

"Apple'southward patent portfolio is beginning to mirror the period prior to the Watch launch," the Morgan Stanley written report, seen by Investors.com, reads.

In that location are two avenues Apple is said to be pursuing in the VR and AR infinite. Start up, there's an Apple VR and mixed reality headset, rumored to cost around $2,000 and likely rival Meta'due south new Project Cambria headset.

Then there's a pair of Apple Glasses, which would we fully focused on augmented reality, which is reportedly due much later on.

While information technology seems likely that Morgan Stanley is referring to the latter, in that location'south undoubtedly some crossover in terms of the functionality and patent applications. And in that location have certainly been plenty of AR patent applications from Apple of late, with everything from smart rings for hand gestures and vibrating socks to eye projection and iPhone privacy covered.

The Morgan Stanley report does highlight the extreme challenges involved in making an AR wear a reality, but states that Apple is still in the home stretch. "The enormity of the technical challenge — compressing daylong battery, 5G, compute, cameras, lidar, projectors and wave guide lenses into a lightweight, attractive pair of glasses — is difficult to overstate," the analysts wrote. "But nosotros are approaching liftoff."

Overall, the investment bank has high hopes for Apple's place in a market that has, until now, been a niche one. "Apple's entry into the eyewear market volition be the game changer for all participants as the applied science gets normalized and popularized," the visitor said, stating that Apple could comfortably overtake Microsoft, Google and Meta, which take all dabbled in the AR/VR infinite.

"Apple has a long history of disrupting new markets and ultimately growing the addressable marketplace size well across initial expectations," information technology added.

That's certainly true. The iPod kicked off the mass adoption of MP3 players at a fourth dimension when they were niche, and the company repeated the feat with the iPhone six years subsequently.

Eyewear is a far bigger claiming: nobody looks cool in a VR headset, and members of the Google Drinking glass Explorers program were unaffectionaly christened "glassholes" due to their ostentatious eyewear.

But if Apple can brand AirPods a must-take manner accessory, despite initial mockery, then y'all accept to say the visitor at least has a fighting chance of helping AR glasses go mainstream.

Freelance correspondent Alan has been writing about tech for over a decade, covering phones, drones and everything in between. Previously Deputy Editor of tech site Alphr, his words are plant all over the spider web and in the occasional magazine too. When not weighing up the pros and cons of the latest smartwatch, you'll probably observe him tackling his always-growing games backlog. Or, more likely, playing Spelunky for the millionth time.

Source: https://www.tomsguide.com/news/apple-ar-eyewear-could-be-approaching-liftoff-says-new-report

Posted by: blakeponver.blogspot.com

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